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Built by home cooks, for home cooks. We're on a mission to take the stress out of meal planning.
It all started because I was sick of the mental load of grocery shopping.
I wanted to be "that girl" who eats home-cooked meals every night — the kind of person who has a plan, eats well, and makes it look effortless. So I sat down one Sunday, wrote out a meal plan for the week, and then wrote out every single ingredient I needed to buy.
It took me hours. Every. Single. Week.
Flicking between recipe tabs, cross-referencing what was already in the cupboard, trying to remember if I had enough paprika or whether that tin of chickpeas was still in date. The mental load was exhausting — and I hadn't even started cooking yet.
So I built an app to do it for me.
What started as a personal project to save my own sanity slowly grew into something bigger. First came recipe importing — paste a URL and done. Then meal planning with automatic shopping lists. Then pantry tracking so I'd stop buying things I already had. Each feature was born from a real frustration, designed to save a little more time and a little more money each week.
Today, Savvy Chef is used by over 1,000 home cooks who are done with the meal planning headache. And we're just getting started.
The team behind your favourite cooking companion.
CEO & Co-Founder
The one who was sick of the mental load. Emma built the original Savvy Chef app from scratch to solve her own meal planning headaches, and continues to lead the product vision and direction.
CTO & Co-Founder
The engineer who made it scalable. Jake took Savvy Chef to the next level — building the infrastructure to support thousands of users and developing the full web app from the ground up.
Early 2023
Savvy Chef was born from frustration with the mental load of meal planning and grocery shopping.
June 2023
Version 1.0 launched on Google Play, bringing recipe import, meal planning, and smart shopping lists to Android.
Late 2023
Expanded to the App Store, making Savvy Chef available on iPhone and iPad.
2024
Expanded recipe import to support 300+ cooking websites including BBC Good Food, AllRecipes, and more.
2024
Reached our first thousand users — a growing community of people who are done with the meal planning grind.
2025
Major redesign with multi-language support, faster performance, improved tablet layouts, and a polished new look.
2025
Launched the full web app, bringing Savvy Chef to desktop with recipe browsing, meal planning, and more.
Join 1,000+ home cooks already using Savvy Chef to plan meals, build shopping lists, and cook with confidence.
